The citizens of New York City may be used to the buzz created when a movie is being shot with road closures, camera crews and trailers everywhere; but we couldn't help getting excited when we hit the streets in the Union Square area for our first photoshoot with our Italian photographer and two handsome male models. 

Planning to create timeless images celebrating same-sex partnerships, Furrer Jacot planned two photoshoots in the city of New York to focus on gay and lesbian marriages.

The New York rain couldn't dampen our spirits during the first photo shoot, as our amazing photographer, Maurizio Bacci, from the Babaldi Studio created some iconic images with our male models from New York's gay community. As they were both proud owners of Furrer Jacot wedding rings, they were delighted to endorse our jewelry.

A few months later, Maurizio returned to the Union Square area to photograph our beautiful female models, also from the gay community; this time we were fortunate to have beautiful weather!

We are thrilled with the stunning results and immensely proud of the campaign.  Paving the way for other jewelers by creating one of the first LGBT advertising campaigns in the jewelry sector, we hope to promote the Love Is Love message that marriage really is all-inclusive.    

We are looking forward to the launch of the Furrer Jacot LGBT campaign in both traditional print and digital media.

Credits: Photography - Maurizio Bacci, Babaldi Studio, New York. 

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